What is Guerrilla Marketing?

Guerrilla marketing is an unconventional marketing tactic used by a company to compete with its giant competitors. It involves a small budget, usually a fraction of what conventional marketing would cost; and relays on personal interaction and imagination.

This surprise promotion usually happens at public places with mass gathering, aiming to generate consumers at more personal and memorable level. A promoter endeavors to reach a broader audience by connecting to their emotions and creating an indelible impression.

Let’s have a look at 2 inspiring Guerrilla marketing examples.

1. Frontline’s Guerrilla Marketing Strategy

“Get them off your dog” marketing campaign by Frontline- flea and tick control spray, engrossed a huge number of audiences.

Why?

They put a large dog poster, with the words get them off your dogs, on a mall’s floor. What made it go viral is, the shoppers walking across the advertisement looked like fleas to those on upstairs.

2. Mr. Clean’s Visual Guerrilla Marketing

Mr.Clean’s ad doesn’t use any words. They just painted their logo on a single cross-walk in a fresh, white color, making it look different from others. They don’t need words or big budget to convey their message that Mr. Clean makes the surface brighter and cleaner.

So, take inspiration from these Guerrilla marketing examples, invest your creativity and go viral.

Guerrilla marketing for King Kong 3D

Copenhagen Zoo

Folgers Coffee

Lipton Tea

Nivea

Superglue

Axe Body Spray