Anyone that spends money on marketing but ignores traffic metrics is unavoidably headed for disaster. There is no excuse not to measure your marketing efforts in modern times. There are plenty of available tools at your disposal that are free of charge and you are walking around with a blindfold if you don’t analyze your traffic and keep track of your content.
Something as simple as a negative message on a video or article can have devastating effects on your business reputation. Failing to check your traffic bounce rates can have a serious effect on your Return on Investment. This is the kind of behavior that is costing you a lot of profit and you are missing out on potential goldmines.
The point being that you need to make sure that you measure your marketing efforts at all times. Failing to do so is going to guarantee mediocre results when you are campaigning online.